Note: The previous version of this course was titled Online Marketing Foundations. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Responsive Web Design is not a CSS layout module, rather is the thought process behind using CSS to tailor your websites for optimal viewer experiences on any device.Digital marketing tools and techniques are constantly evolving. So far, in this course, we focus on how to use specific properties and layout modules, following the rules and sintex of the CSS language. This way of designing was once considered an extra feature but has now become a standard for the majority of today's websites. We can design for optimal viewing experience, but embed standards based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them." In short, we need to practice Responsive Web Design. In 2010 Ethan Marcotte coined the term "Responsive Web Design," in his article for "A List Apart." In the article he said, "Rather than tailoring disconnected designs to each oven other increasing number of web devices, we can treat them as facets of the same experience. And for many people, smart phones have become their primary way for accessing the web. These days we can access the web on a multitude of devices. If a mobile version was required, a separate website with it's own design and code base was created. As mobile browsing became more popular, companies were starting to realize they needed to optimize for smaller screens. Which took mobile browsing to the next level by including a touch screen. With the hopes of finally bringing mobile internet into the mainstream. The Opera Mini browser was introduced in 2005. That started the push towards widespread mobile browsing. There were a couple of major developments around that time. Normally, designers would include the image dimensions in their CSS stylesheet. Given that modern websites use a lot of images, videos, and other media files, it’s imperative that those types of content respond to different screen sizes. The large majority of people were still browsing websites on desktops and laptops. The third core principle of responsive web design is responsive or flexible media. When I started building websites back in 2006, we didn't have to worry too much about different screen sizes.
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